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Lynne Russell
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How to write a news release worthy of Headline News

ByCentennial PR

Lynne Russell has some kick-ass tips for writers who want their news releases to be read. The former anchor of CNN Headline News and the author of How to Win Friends, Kick Ass and Influence People recently shared those tips with students in a public relations writing class at Centennial College.

Opinion: Flack: A must-discuss about negative perceptions of PR

Opinion: Flack: A must-discuss about negative perceptions of PR

ByDonna Lindell

This article is written in response to the critics review of Amazon’s new series, Flack. by Charmaine Blair, Sarah Heiman, Rebecca Moe and Daisy Johanna Uy Our PR class of ‘21 found last Jan. 23’s op ed “Flack: A must-see about PR’s many monsters” misleading. Some of that had to do with the headline —…

Calling All Alumni

ByCentennial PR

The Corporate Communications & Public Relations program at Centennial College is celebrating its 30th Anniversary. The program began at Warden Woods campus in September 1980 as a two-year undergraduate program known as Organizational Communications. Today, it’s one of the top post-graduate corporate communications and public relations programs in Canada.