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Students launch #yourcityyourway campaign
As part of Centennial College’s unique Storyworks course, offered in second semester, students get to create and execute a real campaign for a real client. A group of six students working for non-profit CivicAction, worked with survey company Maru/Matchbox to design a survey of millennials asking them what issues they wanted their civic leaders to…
Opinion: Flack: A must-discuss about negative perceptions of PR
This article is written in response to the critics review of Amazon’s new series, Flack. by Charmaine Blair, Sarah Heiman, Rebecca Moe and Daisy Johanna Uy Our PR class of ‘21 found last Jan. 23’s op ed “Flack: A must-see about PR’s many monsters” misleading. Some of that had to do with the headline —…
Alumni Profile: Shannon Kelly
To me there is a fine art to doing Public Relations, and doing it well. Centennial not only prepped me for traditional PR, but also the changing times of PR.
PR program offers skills, friendships
Before coming to Centennial College for the corporate communications and public relations program, I had no idea what to expect. Although all of the rumours were true — the group work, the tough work load, some late nights and early mornings — the experience so far at Centennial has been rewarding, exciting and incredibly valuable.
Reflecting on PR’s Diverse Present
How four communicators are encouraging diversity, equity and inclusion communications. Authors: Sarah Heiman, Becca Moe, Daisy Uy and Charmaine Blair The Future of PR Looks Like Us campaign This blog is part of a series called The Future of PR Looks Like Us, a meaningful campaign led by a team of Centennial College public relations…